In his latest collaboration, Day One Strategic Advisors, John Roos has partnered with industry veteran Preston Edmondson to bring innovative cost-savings solutions to the employer market.  

From September 2022 through May 2024, Roos served as co-founder and EVP for Aphora Health, a startup company formed to bring more affordable international healthcare to US employers in the areas of high-cost specialty medicines, surgeries and cosmetic, non-covered services.  Over that time, he raised $2.1M in investor capital and brought Aphora’s products and services to market.

In March 2021, Roos formed Thirty-Four Consulting to offer his industry expertise to health plans, employers, providers, and health technology companies.

Roos is former Senior Vice President and Chief Growth Officer for Blue Cross and Blue Shield of North Carolina.  He retired in December 2020 to close his 22-year career at Blue Cross NC.  Under Roos’s tenure, the company’s revenue grew from $1.5 billion to $9.5 billion, while adding 1 million members.  As Chief Growth Officer, Roos was responsible for:

• Customer segment revenue and earnings

• New business and customer retention

• Consumer brand and corporate reputation media campaigns

• Distribution including direct sales, retail and independent agent sales

• Marketing, product and member digital solutions

• External communications and social media

• Community engagement and investment

• Executive Leadership Team member

• President and CEO direct report

Prior to his tenure with Blue Cross NC, he was Senior Vice President of Sales and Marketing for CIGNA Carolinas in Raleigh and Chief Marketing Officer for Healthsource Inc., a publicly traded company based in New Hampshire.

Roos earned a Bachelor of Science degree in Advertising from Appalachian State University, located in Boone, North Carolina.